SHISEIDO’s first standalone India boutique comes up in Mumbai

Baccarose, the India partner of the globally renowned Japanese beauty brand, SHISEIDO, has announced the opening of SHISEIDO's first standalone boutique store in India. The new store is located at Inorbit Mall, Malad, Mumbai. 

"We are excited to introduce SHISEIDO's world-class beauty products to the vibrant and diverse market in India," said Nicolas Baudonnet, Vice President, Fragrance and Cosmetics division, SHISEIDO Asia Pacific. "Our brand has a rich heritage of over 150 years, and we are delighted to bring our expertise and innovative products to Indian consumers. The opening of our first stand-alone boutique store at Inorbit Mall, Malad signifies our commitment to providing an exceptional shopping experience and helping individuals embrace their unique beauty."

The new SHISEIDO boutique store at Inorbit Malad is designed to offer an immersive and luxurious shopping experience, says the company statement. The store features trained beauty consultants who provide personalized consultations, enabling customers to discover products tailored to their individual needs and preferences.

"We are thrilled to witness the unveiling of SHISEIDO's first standalone boutique store in India. This marks a momentous occasion not only for SHISEIDO but also for Baccarose as we continue our dedicated efforts to introduce premium international beauty brands to the Indian market," said Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd. “SHISEIDO's unique approach to beauty, blending tradition and innovation, personalisation and regimen-based skincare provides enhanced clinical efficacious skincare solutions that resonates perfectly with the Indian consumer. We are confident that this store will become a beauty destination of choice for many," she added.

The new 400 sq ft boutique store boasts of a modern and elegant design, reflecting SHISEIDO's commitment to aesthetics and sophistication, the statement adds. SHISEIDO has also developed the Skin Visualizer—a touch-free device that instantly measures and visualizes the current condition of beauty circulation. It is inspired by SHISEIDO’s focus on increasing the vitality of every person's skin, regardless of age, sex, ethnicity or skin type. Once it measures and images the condition of beauty circulation in an individual’s skin, personalized beauty advice is provided. Customers can also expect personalized consultations from beauty experts at the store.