Smoor intends to be Rs 100 cr brand in 2 yrs; plans to open stores in 4 metros soon

Bangalore-based premium chocolate brand Smoor, by Bliss Chocolates, which has seven outlets in cafes and gifting boutique formats across Bangalore, plans to expand its retail presence across the country and open doors in top 4 metros by 2018 and global too. “Our next move is to Bombay with a Signature Studio format and then move to cafes and gifting boutiques. Other than the company owned retail formats, with the Smoor Couverture Chocolate brand, we are also bullish about the consumer segment with an innovative shop-in-shop concept in National Chain Stores, Hyper Markets and Gourmet Food chains to begin with,” shared Vimal Sharma, CEO of Bliss Chocolates with Retail4Growth. Under Bliss Chocolates Pvt Ltd, the company also has 4 am – a gourmet baked brand and Ryk Chocolates – a premium bite sized chocolate brand. “We are keen on taking these two brands national across all Modern Trade by end of this year,” Vimal added.