Snitch marks 25th store milestone in 8 months, plans pan-India expansion
By Retail4Growth Team | September 26, 2024
With aggressive offline expansion, the brand says it is close to achieving its target of opening 40 stores across India by FY25.
Reiterating its focus on offline expansion, fashion brand Snitch has announced the opening of its 25th store in Dehradun, marking a significant milestone in its plans. The brand started its offline expansion by opening its first store in Bangalore and in the last 8 months has opened 25 stores in cities like Pune,Ahmedabad, Gandhinagar,Bangalore,Indore, Dehradun, Surat, Mumbai, and many more, informs the company.
The company informs that it has achieved this feat within just the first two quarters of the fiscal year, with the goal of further extending its footprint nationwide by the end of FY25.
“With the brand opening a new store every second week, Snitch is rapidly approaching its targeted GMV of 600 crores, with offline revenue expected to account for about a third of the whole. Snitch’s offline stores upscale the customer experience by providing a seamless blend of modern urbane and immersive interactions resulting in conversion rates of 50-60% in stores. By bringing the brand closer to customers, these stores allow Snitch to better understand their needs, ensuring fashion remains accessible to all while strengthening customer relationships across various regions,” shares the company statement.
As part of its broader growth strategy, Snitch is planning to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan.
Commenting on this major achievement, Siddharth Dungarwal, Founder of Snitchstated, “Opening our 25th store in such a short span is a remarkable milestone for us. This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men's fashion. We’ve always envisioned reaching every corner of the country, staying close to our customers, and delivering the trendiest, high-quality clothing at unmatched value."
The 25th store, opened on Rajpur Road in Dehradun, spans 3,200 sq. ft. and showcases an extensive collection of Snitch’s trendiest apparel and accessories designed to appeal to the Gen Z audience, further shares the company.