Insight Cosmetics launches its first kiosk in Lake Shore Mall, Thane

Insight Cosmetics has officially launched its first-ever kiosk in Thane at Lake Shore Mall, marking an exciting new chapter in the brand’s offline expansion journey.

Known for making trend-forward beauty accessible to everyone, Insight Cosmetics is bringing its products closer to consumers through an interactive, easy-to-explore retail experience. From everyday beauty essentials to viral favourites, the kiosk is designed for beauty lovers who want to discover, swatch, try, and shop — all in one place.

Located at one of Thane’s favourite shopping destinations, the kiosk offers customers a chance to experience Insight Cosmetics beyond the screen. Whether it’s finding the perfect lipstick shade, testing products, or exploring skincare must-haves, the space has been created to make beauty shopping more fun, personal, and engaging.

Founded in 2012, Insight Cosmetics has rapidly grown into one of India’s leading homegrown beauty brands, with a portfolio of over 1,000 SKUs available across 35,000+ retail stores and major e-commerce platforms nationwide. “We wanted to create a space where customers can truly experience the brand, not just shop products, but interact with them,” said Mihir Jain, Director of Insight Cosmetics. “Lake Shore Mall gives us the perfect opportunity to connect with consumers in a more engaging and meaningful way.”

The launch is part of Insight Cosmetics’ larger vision to expand its kiosk presence across India and create more immersive beauty experiences for consumers. The kiosk format combines convenience with discovery, allowing shoppers to quickly explore products, try new launches, and receive personalised recommendations, all in one place.