Soulflower to expand its retail distribution to 6000 local stores, retail and phrama outlets

Soulflower, India’s leading brand for natural skin and hair products, has announced rigorous plans to expand its retail distribution network to 6000 local stores, retail outlets and pharmacy stores across India. The natural personal care brand with a portfolio of over 200 products that range from oils to soaps is currently retailed through niche 150 retail outlets across lifestyle stores, malls and e-tailing sites. “Non-availability of branded all natural products has been the biggest impediment for growth of the sector. Our market surveys have indicated a strong demand even among segments that were traditionally considered secondary target audiences. We are seeing a distinct shift in consumer preference and a clear change in character of our products from “aspirational” to “need based.” Even among customers who cannot afford organic, an increasing number are beginning to purchase these in limited quantities, especially for use of children. We are hopeful of making strong inroads within a year itself and emerge as the de facto solution at a household level,” says Amit Sarda, Managing Director, Soulflower.
 
According to the brand, there is a gradual but a certain change in customer preferences which are more inclined towards healthier and natural products. This transition is not limited to what they consume but to a host of their everyday personal utilities. “Our objective is to give consumers the benefit of making a choice. There are products in the market that may be non-conducive to the well-being of humans. Each human being’s anatomy is different and we offer variations suitable for each skin and hair type. All a customer needs to do is identify their present skin and hair conditions and a product match to address the concern will be available. By taking the expansion route and further penetrating the existing retail markets we aim to become the single largest player in the natural personal care segment in the country,” signs off Sarda.