'Stillness, substance & soul' mark UCUORO’s 1st luxe gallery in India

UCUORO, the appointment-only luxury furniture brand, has announces its formal debut in India.The brand has launched in India through the Salone concept with a luxe gallery of curated furniture.  

“Ushering in a new era of design that is deeply introspective, emotionally resonant, and artfully curated. Founded on the belief that furniture is not a product but a form of personal expression, UCUORO disrupts the conventional idea of luxury with a language rooted in stillness, substance, and soul,” says the company statement.  

At its heart, UCUORO is more than a design studio — it is a movement. A quiet rebellion against spectacle-led aesthetics, the brand draws inspiration from timeless philosophies, slow living, and a deep reverence for craftsmanship.  

Just introduced in Mumbai, the Salone is UCUORO’s first public gesture in India designed as a bold, avant garde cultural format that reimagines the experience of luxury furniture. “Unlike conventional unveilings driven by commerce, the Salone invites guests into a curated, contemplative space where form meets feeling and storytelling replaces selling,” informs the company. 

Conceived as an evolving living gallery, the Salone opens its doors every second week by invitation only with the curated gatherings being more conversational than transactional. Inspired by the spirit of the Salone Internazionale del Mobile — a coveted furniture fair on the global stage where ideas, prototypes, and provocations shape the future of design — UCUORO’s Salone reimagines this legacy through intimate, immersive storytelling.  

“We didn’t create UCUORO to fill a showroom, we created it to fill a void. For too long, design in India has been loud in form but quiet in feeling. The Salone is our way of reversing that — of creating a space where furniture speaks in whispers, where design doesn’t perform, it pauses. It is not about exclusivity, it is about presence — about making space for stillness, for slowness, for stories that take their time to unfold,”said Unnati Varma, Founder at UCUORO Designs. 

“The Salone is a stage, and each object is set within narrative vignettes and spatial compositions designed to slow the senses. UCUORO entails stillness with substance as it exhibits art in furniture — a story of luxe and utility brought together in each piece.The brand’s appointment-only, emotion-first format disrupts the expected and invites a slower, more intentional rhythm of discovery — one that resonates deeply with collectors, architects, and aesthetes seeking meaning beyond mass,“ the company adds further. 

Looking ahead, UCUORO says it is developing capsule collaborations with architects, textile artists, and visual designers, as well as immersive partnerships with boutique hotels and design-led residences.  

Technology, too, finds its place at UCUORO — not as a replacement for craft, but as a quiet enabler of it, as the company informs. Clients can explore augmented reality tools to visualise pieces in their own spaces, engage with virtual walkthroughs of the Salone, or personalise materials through interactive digital interfaces. Behind the scenes, AI-driven prototyping allows the brand to push creative boundaries.