Swarovski Gemstones announce their brand association with Divinus Creations in Kolkata

Swarovski Gemstones recently announced their Exclusive Brand Association with Divinus Creations at  Kolkata. The announcement was done by Rajendra Jain, Managing Director and Vivek Gurung, Sales Head, Swarovski Gemstones, India. The announcement was followed by the grand unveiling of the first look of Divinus Creations with Founder Creator of Divinus Creation, Shweta Narsaria along with the spokespersons from Swarovski Gemstones, India.

This association is a part of Swarovski’s B2B expansion and tie up with jewellery designer Shweta Narsaria for Divinius as all the products of stones from the Divinus brand will be made exclusively out of Swarovski Gemstones.

Speaking on the association, Rajendra Jain Managing Director of Swarovski Gemstones India said, “We are glad to announce our new partnership with Divinus Creation in Kolkata. At Divinus Creations, one will find the finest collection our jewellery which is created with a special combination of sterling silver and alloys that make it resistant to any kind of damage. We believe in innovation and bringing out the true shine of a real jewel – which makes us Swarovski Gemstones! Our mantra is very simple we strive to make our products premium in their quality with less breakage & most efficient. We hope that with Divinus Creations, we are able to create designs that the people of Kolkata has never experienced before.”

On the brand proposition Jain also informs, “As Swarovski is the branding partner of Divinus we will be giving full support to market Divinus properly and make it a success.”

Divinus will be retailed through two outlets in Kolkata as informed by Shweta Narsaria. She added, “We believe in keeping it stylish, modern and minimalistic at Divinus Creations. At present we are rolling two Shop-in-shop model, one inside my studio at South Kolkata and the other one inside the Oriental Gem & Jewellery inside Grand Arcade. We have different variations from heavy jewellery to everyday wear under different price ranges which is pocket friendly for all types of consumer. We have products starting from Rs. 3000 and going up to 1 lakh. One of the biggest trends in fashion right now is affordable luxury and we aim to deliver the same and thus our target segment is huge. We will have collections for working women for their everyday purpose as well as exclusive pieces for destination wedding and so on. I am from Kolkata and we see that this market as well east zone has lot of potential for this sector. This is our first launch and after consolidating here in Kolkata we will be looking at e-commerce as well as will take part in different exhibitions Pan India before rolling out any more stores. Our endeavor wouldn’t be complete without the support and contribution of Swarovski Gemstones, and I feel that it is name that everyone knows who adorns jewellery and Divinus comes with their backing and certifications in terms of gemstones”.