Tangerine forays into luxury and kids space

Tangerine, the home makeover solutions brand, has now expanded its presence in the luxury category with Masterstrokes collection and kids category through licensing with Pokemon and bets big this festal period. Having presence in 100 stores across 40 cities in India including metros and they now plan to reach 500 stores soon. The brand offerings in premium segment consists of Bedding, Bath, Living room, Tableware, Kitchen, Non-food storage. Tangerine's warehouse is located in Bhiwandi and has close to 50,000 sq. ft storage space. Tangerine is also the authorised licensee to sell Sanjeev Kapoor-branded lifestyle products. Tangerine is retailed in leading home décor speciality stores, departmental stores, online stores and mom and pop furnishing stores across the country. The company which was initially started with a turnover of 10 crores now has grown over the past five years under the leadership of Rajiv Merchant, Co-Founder & CEO, Tangerine.