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TCNS strengthens omnichannel operations with Unicommerce

By Retail4Growth Bureau | April 02, 2024

Unicommerce’s technology platform will provide end-to-end management of TCNS’s post purchase operations integrating all of its physical and digital touchpoints including its website, online marketplaces and physical stores across the country.

TCNS logo

TCNS Clothing Company, the leading women’s ethnic wear brand, has deployed Unicommerce’s integrated post-purchase technology stack to strengthen its omnichannel operations. The company has already been leveraging Unicommerce’s multi-channel order management and warehouse management system to build e-commerce operations and amplify its consumers' shopping experience. 

TCNS, which owns brands including WAurelia and Wishful, will now be powering its store fulfillment by leveraging Unicommerce’s omnichannel capabilities to serve its customers across online and offline channels.

At present, the company offers a variety of products listed across multiple marketplaces as well as its own websites, physical stores and premium multi-brand stores. With Unicommerce’s comprehensive technology, TCNS strengthens its consumer-centric approach enhancing the overall shopping experience for its customers. The brand has successfully deployed its solution at over 100 stores located across the country, informs the company statement.

“With Unicommerce’s omnichannel retail management system, TCNS will enable its brands to merge all online and offline sales channels, thus offering a seamless shopping experience to its customers across its brand websites, marketplaces and physical stores. The ship-from-store feature will enable automated order allocation to the nearest store or warehouse thereby ensuring faster deliveries of orders for its customers,” informs the company statement.

With the recently launched endless aisle feature, in-store customers will be able to make purchases for products that are either unavailable at the store or are currently out of stock, with stores having them delivered at their doorstep.

Speaking about the company's Omnichannel vision and partnership with Unicommerce, an e-commerce enablement SaaS platform, Shivaprasad Eregowda, E-commerce Business Head at TCNS Clothing Company said, “In today’s fast-evolving market, it has become imperative for us to have omnichannel capabilities to be able to offer excellent customer satisfaction. We are a technologically focused brand and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.”

Talking about the partnership, Kapil Makhija, MD & CEO of Unicommerce said “India’s retail industry is evolving and as more and more brands continue to adopt omnichannel technology, they are not only able to streamline their operational processes but are also enhancing the post-purchase experience for their end consumers. Our long-term relationship with TCNS is a testimony of our great product and we are thrilled to provide our omnichannel technology to seamlessly power their online and offline operations.”

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