TechnoSport unveils largest store in Hyderabad

TechnoSport, an activewear brand, has announced the opening of its largest Exclusive Brand Outlet (EBO) at Sarath City Capital Mall, Hyderabad. Spread across 4,200 sq. ft. on the first floor, the new flagship marks a significant milestone in the brand’s retail journey and strengthens its growing presence across South India.

The flagship store was inaugurated by Telugu actor Teja Sajja, who joined TechnoSport CEO, Puspen Maity and Director, Amit Santhalia for the unveiling. With this opening, TechnoSport’s national EBO network expands to 28 stores, reinforcing the brand’s rapid offline growth as it continues to record strong performance across channels. The Hyderabad store plays a central role in TechnoSport’s long-term strategy of building a network of 300 exclusive outlets across the country, serving as a metro landmark that enhances visibility, improves accessibility, and sets a new benchmark for its upcoming large-format stores.

“The launch represents an important step in deepening the brand’s connection with fitness-conscious consumers in the region,” said Puspen Maity, CEO of TechnoSport. “Hyderabad has emerged as one of India’s most dynamic, youth-driven markets, making it the ideal location for TechnoSport’s biggest store. The brand’s offline channel has been growing strongly, with our Exclusive Brand Outlet format maintaining a 100% year-on-year growth trajectory and delivering consistently strong store-level performance. With Hyderabad’s high footfalls and active lifestyle culture, we are confident that the new flagship will quickly become one of the brand’s top-performing stores.”

This store also sees the brand has introduced India’s first-ever Holoflex transparent LED screen, an advanced digital façade that brings visual merchandising to life through high-impact, hyper-immersive displays. This innovation, combined with an upgraded POS system designed to support high billing frequency, ensures a faster and more seamless shopper journey. The store layout, visual storytelling, and enhanced digital touchpoints further improve navigation and product discovery, creating a premium and intuitive retail experience.

TechnoSport continues to build on its retail momentum with expansion across India. In the South, the brand is scaling rapidly in Hyderabad, Bengaluru, and Chennai with multiple launches planned in the coming quarter. The brand is also strengthening its footprint across Andhra Pradesh and Telangana, with upcoming stores planned in Vizag, Rajahmundry, Kakinada, and Anantapur. In Central India, stores are underway in Bilaspur, Durg, Bhopal, and Jabalpur.