The Kaftan Company launches its first offline store in Hyderabad

In another example of DTC brand making its physical debut, pointing to the significance of physical store presence, Kaftan brand, The Kaftan Company has announced the launch of its first physical store in Hyderabad. Situated in the upscale Banjara Hills area, the new store officially opened its doors on June 30th, marking a significant milestone in TKC's journey from a digital direct-to-consumer brand to an omnipresent fashion leader, as the company shares.

Speaking about the store launch, Prakruti Gupta Rao and Navin S Rao, Co-Founders of TKC, said, "Opening our first physical store is a natural progression for The Kaftan Company as we continue to grow and meet the evolving needs of our customers. Over the past years, our customers have expressed numerous requests for an offline store where they can physically experience our products. This store is our commitment to delivering exceptional customer experiences and redefining fashion wear in India."

“Our new store in Banjara Hills is not just a store, but a strategic move. Located in the heart of this bustling hub, known for its upscale dining, nightlife, and exclusive shopping, our store is perfectly positioned to attract fashion-forward individuals seeking stylish, comfortable, and functional loungewear,” they added.

The company further informs that launching the Hyderabad store is just the beginning of its expansion plans. “We are resolutely committed to establishing our presence in every major metro city across India within the next 2-3 years, solidifying our position as the foremost Kaftan brand in the country.”