Medical apparel brand Knya enters South with Hyderabad store

Knya, India’s leading medical apparel brand, has opened its first retail store in South India with a new outlet in Hyderabad. This is the brand’s 10th store nationally and marks the beginning of its South cluster expansion.

Located in Kothi, near Vivek Vardhini Girls' Junior College and beside Osmania Medical Metro Station Gate C, the store is designed exclusively for medical professionals. It offers Knya’s complete range, including high-performance scrubs, lab coats, functional aprons, accessories, and the 6Sense Stethoscope. The space blends function with design, giving healthcare workers a hands-on experience of thoughtfully made medical essentials.

Hyderabad has emerged as a strategic location for Knya’s offline growth, thanks to its strong medical and educational infrastructure. The brand is focused on building a deep, accessible retail network in South India, which has shown high organic demand.

Abhijeet Kaji, Co-Founder, Knya, said, "South India has always been on our radar because of the overwhelming response we've received from medical professionals in the region. Launching in Hyderabad is not just a new pin on the map. It's the start of a focused effort to serve southern markets more closely and meaningfully. This 10th store sets the tone for the next phase of our retail journey."

With the Hyderabad launch, Knya is kicking off a concentrated effort to grow its presence across South India. Over the coming months, the brand will open multiple stores across key cities in the region, aiming to create a strong, connected retail network for healthcare professionals. This southern expansion is a core part of Knya’s 2025 growth roadmap as it brings premium, purpose-built medical apparel closer to professionals in every major healthcare hub.