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The NEW Shop plans 10000+ convenience stores by 2030

By Retail4Growth Bureau | January 27, 2023

Within two years of its inception, The NEW Shop has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while surpassing the ARR mark of INR 100 crore in the past year. 

The New Shop opening front

The NEW Shop, while announcing the appointment of Bollywood actor Rajkummar Rao as its brand ambassador, has also unveiled its plans to establish a strong pan-India presence and grow 10x capturing more territorial presence in 20+ cities as part of its focus in 2023.

Aastha Almast, Co-Founder and Head of Business, at The NEW Shop, said, “We are proud to have come a long way since our inception. We are growing rapidly across India through franchise partnerships, but we intend to create 10,000 successful independent stores by 2030. We have so far seen a phenomenal response to our franchise model; thus we want to spread the word even more about this idea. We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives.”

Inside The new Shop store

Within two years of its inception, The NEW Shop has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while surpassing the ARR mark of INR 100 crores in the past year. With its aim to provide services in busy transit hubs, office buildings, schools, and densely populated neighbourhoods; the company serves clients across all touchpoints, including physical retail, e-commerce (via its website and app), as well as through marketplaces like Zomato, Swiggy, and Dunzo, owing to its tech-enabled hybrid omnichannel strategy.

Further, with its plans to expand and open new stores in the near future, the company wants to go beyond conventional strategies of consumer engagement through collaboration with Rajkummar Rao.

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