This D2C ‘clean food’ brand has big plans for GT

Wellbe Foods, a D2C brand of Nimida Group, positioned as a brand offering clean food choices, has announced that it has reached a key milestone of 1000-store mark in FY 2023-24. After touching this important landmark, the Bengaluru-based brand is poised to explore the General Trade (GT) route for further expansion this year. By December the end of FY 24-25, it aims to launch WellBe Foods’ snacks and snack bars in 25,000 GT stores across South India making it the first ever brand with “No Nasties” to establish such an expansive footprint across GT stores, informs the company.

“GT or General Trade stores continue to be the lifeblood of the Indian retail system. These mom-and-pop or kirana stores number anywhere between 12 and 13 million across the country and contribute to around four-fifths of the total FMCG retail sales in India. Despite the surge in e-commerce over the last three these general retail stores remain a force to be reckoned with, accounting for nearly 90% of India’s massive $1.3 trillion retail market,” says the company.

The company informs that WellBe Foods began its journey in 2020 with 13 stores of The Organic World in Bengaluru. Today, the brand’s range of snacks and snack bars are available across 1000 stores in five cities - Bengaluru, Chennai, Hyderabad, Vizag and Vijayawada. The strategic expansion was powered through Modern Trade (MT), Stand Alone Modern Trade (SAMT) and Regional Chains. Some of its prominent retail partners include Lulu, Spar, Spencer’s, More, Ratnadeep, Ushodaya Super market Nuts & Spices, Latah’s Supermarket, Natures’ Basket, Amber, Mango Hypermarket, MK Retail, Pothy’s, and McRennet, to name a few. 

Speaking about the latest milestone, Gaurav Manchanda, Founder, Nimida Group and MD, WellBe Foods, said, “FY 2023-24 has been a deeply fulfilling year for WellBe Foods. Hitting the 1000-store mark is no mean feat! Indian consumers today demand healthy snacks made from wholesome ingredients, sans chemically refined oils and artificial colours. They are reading food labels before making informed choices that align with their health goals. At Nimida Group, we are excited to continue this positive momentum and offer Deliciously Good, Honestly Made food with No Nasties Ever!”