This home care label from TOW expands e-comm presence

Osh, a plant-powered homecare D2C brand from The Organic World’s (TOW) portfolio, has expanded its e-commerce presence to include Mumbai, Delhi, and Hyderabad. Previously available online only in Bengaluru, the brand now offers one-day delivery services to meet the growing demand for what it calls “99% natural & plant-derived products” across multiple cities.

The company statement says that this strategic expansion marks a significant milestone for Osh Homecare Solutions, anticipating an aggressive 5X growth in sales over the next six months. Mumbai, in particular, has emerged as a promising market for the brand, with post-expansion statistics revealing that 20% of orders originate from the city.

“Statistics from market research indicate a promising future for natural homecare products in India. The household cleaners’ segment is valued at Rs 48,000 crore and expected to grow at a CAGR of 19.6% in the next five years. Osh, which is part of The Organic World’s portfolio of brands, is poised to make significant inroads into this segment.,” informs the company. 

Headquartered in Bengaluru, The Organic World is a leading retailer for organic and natural groceries and the country’s leading Responsible Retailer. 

Commenting on this latest development, Gaurav Manchanda, Founder and Managing Director, The Organic World, said, "We are thrilled to bring Osh Homecare Solutions to new cities, fulfilling the growing demand for natural, plant-derived products. Our e-commerce expansion underscores our commitment to providing accessible, sustainable solutions for households across India. This online expansion is a pivotal component of Osh Homecare Solutions' growth strategy. We aim to enhance its online presence by 15% through expanded operations across metropolitan cities, and we're poised for significant growth.”