Toniq Retail Brands acquires Ayesha Accessories™, expands footprint

Toniq Retail Brands, a multi-brand fashion accessories company, has acquired the award winning brand Ayesha Accessories™. “This acquisition strengthens Toniq Retail Brands portfolio to 7 distinct brands and expands its retail footprint to 140 store-in-store (SIS) formats in Lifestyle and Shoppers Stop outlets. It also enhances its digital presence on major e-commerce platforms like Myntra, Nykaa Fashion, and Tata Cliq,” shares the company statement.

Speaking about it, Sonali Bulchandani, CEO and Founder of Toniq Retail Brands, said, “This acquisition perfectly aligns with our growth strategy, allowing us to reach a wider audience with contemporary, high-quality fashion jewelry. Ayesha has always been a fun, playful brand with a strong identity and loyal customers. Our aim is to extend the brands core signature design to a much larger landscape by becoming a full-range accessories label, offering premium fashion jewelry with contemporary design and functionality at the core of the customer experience for young Gen Z and Gen Alpha audiences.”

Ayesha Accessories™ has now been launched in 45 Shoppers Stop stores across India within two months. Sohel Lalvani, COO and Co-Founder of Toniq Retail Brands, added, “This acquisition not only broadens our offerings but also provides our customers with a wider selection. Our teams have done an exceptional job launching the brand in 45 stores, and we are planning to expand Ayesha’s footprint to 100 stores in the coming months. The past few months have been a period of consolidation for us, allowing us to leverage our strengths in our product portfolio and our distribution network across offline and online channels. We are confident we can leverage these capabilities across all our brands.”

Toniq Retail Brands also informs that it is a women-led company, with women making up 80% of its key management. The company adds that with a robust supply chain, inventory management, and the use of data analytics, it is well-positioned to scale its operations, plan for exclusive brand stores in select cities, and partner with quick commerce companies to expand its reach.