Toys“R”Us stores to have indoor play areas for kids

In yet another instance of store spaces going beyond transactions and becoming community spaces, Toys“R” stores across the country will soon have indoor play areas for children. 

Technology-native retail company ace turtle and Funky Monkeys, the indoor play center, have announced their partnership to launch Indoor Play Areas at Toys“R”Us stores across the country. The first collaborative venture between Funky Monkeys and ace turtle will unfold within the expansive 12,500 sq ft. Toys“R”Us flagship store located at Linking Road, Bandra in Mumbai.

The new space will showcase the best of what each brand offers and will ensure that kids who visit have the time of their lives from the moment they set foot in, says the company statement. Funky Monkeys will be opening its play center on the top floor of the Toys“R”Us flagship store, offering its signature play and birthday party experiences for kids. 

“Partnering with Toys“R”Us India is a unique opportunity for Funky Monkeys to offer our unparalleled play experiences for kids in a fun, safe and clean indoor environment. Toys“R”Us globally has been the most trusted destination for children and parents looking for toys for more than 70 years and we are excited to partner with them and share our expertise in Indoor Play Management,” said Binita Bodani Putcha, Founder & Managing Director, Funky Monkeys Play Centers.

“We look forward to opening many more Centers along with Toys“R”Us as they expand to other cities across India. Kids and parents can now experience a world class integrated experience of shopping for toys and playing within the same space!” said Sanjay Ghadiali, Co-Founder & Director, Funky Monkeys Play Centers. 

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Toys“R”Us in India said, “We are excited to have partnered with Funky Monkeys Play Centers, India’s premier indoor play center & birthday party venue for kids and to launch a play area at our Bandra store. At India’s largest high-street toy store, our aim is to offer more than just a visit – we want families to enjoy a memorable and delightful time together, creating moments of joy and recreation. We look forward to providing the globally renowned and signature toy shopping and playing experience to kids and their parents in Mumbai.”