TUMI launches store at Jio World Drive
By Retail4Growth Bureau | October 14, 2021
The launch of TUMI’s India flagship marks a significant step towards fulfilling the brand’s retail expansion strategy through state-of-the-art real estate at key locations across the country.
TUMI, the leading international travel and lifestyle brand, opened its second store in Mumbai at the newly launched Jio World Drive, Bandra Kurla Complex, Mumbai. The launch of TUMI’s India flagship marks a significant step towards fulfilling the brand’s retail expansion strategy through state-of-the-art real estate at key locations across the country.
Located at the Ground Level of the mall, the new 1020 sq ft. TUMI store will highlight the latest Fall collections and showcase a full range of TUMI’s best-in-class everyday bags, business cases, outerwear and travel accessories for men and women. Engineered and designed for the ever-evolving lives of modern go-getters today, customers will be able to explore iconic TUMI collections including the sleek Alpha Bravo collection updated this season with reflective accents made with waterproof Dyneema fabric, the sleek and timelesss Harrison collection, sophisticated Voyageur collection in novelty glacial blue assortment for women, and the premium classic 19 Degree Aluminum.
For customers seeking a special touch for their TUMI, an in-store Personalization Station will provide quick on-the-spot monogramming. A favorite of TUMI stores worldwide, visitors can easily personalize their leather patches on their bags or luggage tags with their initials or a fun emoticon for a truly bespoke touch.
The store design is adapted from the Modern Madison concept, a refined store design concept inspired by the TUMI flagship on Madison Avenue in New York City. Designed to warmly welcome guests, the store is outfitted in a contemporary white aesthetic with clean lines, chic furnishings and state-of-the-art lighting.