Vijay Udasi & Sreyoshi Maitra to talk on \"The changing experience expectations of the New Age Indian consumer"at In-Store Asia 2016

Vijay Udasi, Sr. VP, Head Sales Effectiveness Practise & Retail Measurement Service, India and Sreyoshi Maitra, Director - Shopper Practise, India at Nielsen will present their topic "The changing experience expectations of the New Age Indian consumer” at In-Store Asia 2016 to be held on August 4-6, 2016 at Pragati Maidan, New Delhi.

The speakers will highlight the definition of the new age shopper, new age consumer psychographics evolution, market segments and the need mapping of consumers in each and top shopper trends as of today and predicted for the next three years.

In this current role Vijay Udasi leads Nielsen's strategic initiatives that pertain to its Shopper Insights, Sales Force Activation, Advanced Analytics and Retail Measurement Services which help clients refine their GTM strategies to win in a market like India. In his career spanning more than 15 years, clients across consumer packaged goods, liquor, and durables sectors have sought his experience and expertise creating an impact & winning in store.

Sreyoshi Maitra has been with Nielsen for almost 6 years now and has led both Consumer Research and Trade Research teams before leading premier accounts as Client Business Partner. She has mentored talents across Nielsen services training on presentation skills and research techniques. With 14 years of experience across FMCG and Media (across agency and the client organisation), Sreyoshi has partnered clients across research domains including innovation, brand health and equity, communication effectiveness, consumer dynamics, shopper and retail measurement.