Vodafone RED launched to connect with smart phone users

Vodafone India, one of India's leading telecommunications service providers, has launched Vodafone RED, an all-in-one, integrated, worry-free solution, exclusively for postpaid retail and enterprise customers. With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving.  Vodafone RED caters to these existing and emerging needs of customers, supported with a best-in-class service experience. Vodafone RED eliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.

Launching this latest strategic initiative from Vodafone India, Vivek Mathur, Chief Commercial Officer, Vodafone India said, "Vodafone has always been the preferred brand for discerning, postpaid customers. With Vodafone RED, we offer our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members. The built in conveniences, loyalty programme, focus on safety & security and a dedicated relationship manager, makes Vodafone RED holistic and delightful.”

Detailing the RED4Business' proposition, Naveen Chopra, Director, Vodafone Business Services, said, "Higher smartphone penetration and bring your own device (BYOD) has changed the modern enterprise and their needs. RED 4Business is designed to anticipate and meet these needs. We've packed in flexi-pricing, differentiated service, options to secure devices and a loyalty programme for enhanced benefits.”