WaveRider’s mega projects highlight integrated delivery model

As India’s retail landscape accelerates toward immersive and experience-first formats, the pressure on execution partners to deliver high-impact spaces—at scale, with precision—has never been greater. In this evolving scenario, retail solution providers who can deliver retail excellence consistently and at a national scale are the need of the hour. WaveRider Marketing Solutions has already embarked on this journey, rapidly carving a niche in this space.

Two Mega Stores in Four Months: Raising the Bar in Execution 

In a landmark achievement, WaveRider recently completed its largest-ever retail project—a sprawling 27,000 sq. ft. Iconic store in Chhattisgarh, inaugurated by the Hon’ble Chief Minister of Chhattisgarh, Vishnu Deo Sai.

The project, monumental in both scale and quality, was executed with a level of finesse that has drawn attention across the industry, shares WaveRider. This feat follows another flagship execution by the company of a 20,000 sq. ft. Iconic store, also delivered in record time in Jodhpur.

Together, the two mega projects mark a significant milestone for WaveRider, showcasing not only its operational capacity, but also its ability to maintain international standards under tight timelines.

“Our intent has always been to redefine what quality and scale look like in Indian retail,” shares Naren Kashyap, Co-founder of WaveRider. “Delivering two massive stores back-to-back while maintaining the highest standards of design and execution is a testament to our team’s capability and consistency.”

70,000+ Sq. Ft. Executed in a Single Quarter

WaveRider’s recent performance is not limited to Iconic. In the last quarter alone, the company has executed over 70,000 sq. ft. of retail spaces across brands such as:

• Samsung
• Cashify
• Cantabil
• Rare Rabbit
• Iconic
• And the momentum hasn’t slowed. The current quarter already projects a similar coverage. As the company points out, this entails an approach that’s not just about one-off success, but a pattern of reliable, high-volume delivery.

Integrated 360° Execution Model

At the core of WaveRider’s success lies its fully integrated delivery model that brings together:

• Operations
• Design
• Project Execution
• This seamless structure enables the company to offer end-to-end accountability, faster turnarounds, and precise quality control—factors that are critical in large-scale retail rollouts.

“At WaveRider, we’ve built a system that doesn’t just focus on execution, but also on what comes after,” says Hari Jha, Co-founder. “This means we don’t just hand over a store—we stay with the brand for fixture support, after-sales service, and long-term upkeep. That’s what sets us apart.”

Filling the Gap in After-Sales Service

In a market often driven by project completion and deadlines, brands are increasingly looking for something more: long-term support, responsive service models, and fixture durability that extends well beyond launch day.

“Luxury brands, in particular, don’t just need beautiful stores. They need partners who will support them long after the ribbon is cut,” adds Naren. “And unfortunately, that’s where the current retail ecosystem still falls short. We are here to bridge that gap.”

Vision for the Future

Looking ahead, WaveRider is expanding its footprint across India while refining its approach to premium fixture production, sustainable retail environments, and after-sales service excellence. With a robust execution pipeline and a client-first philosophy, the company is setting the stage to become India’s most trusted partner for retail interiors and fit-outs.

“Our ambition is not just to be known for building great stores,” says Hari. “It’s to be known for helping brands thrive—store after store, year after year.” This means the right blend of vision, systems, and passion that can deliver both scale and soul, a critical approach at a time when the retail industry is rapidly shifting toward immersive, flexible, and customer-first environments. As the company says, “With every square foot delivered, WaveRider is not just executing projects, we are building the backbone of modern Indian retail.”

*This is a marketing initiative