Wellness Forever partners BLive for sustainable distribution
By Retail4Growth Bureau | July 27, 2022
With BLive’s strategic mobility solution, Wellness Forever plans to reduce their running cost of deliveries by 80%
BLive, the multi-brand EV solution platform, has partnered with Wellness Forever Healthcare (WF) to create a sustainable green mobility solution for delivery of their products. The rising fuel costs and pollution were big challenges that the company was faced with, and the company was looking to switch to EV for their deliveries. They were also focused on ensuring the delivery of items within 60 minutes through their retail outlets. So, BLive helped them with a tailor-made solution by assessing various existing EVs and finding the right custom vehicle to fit WF’s requirement.
BLive with their expertise in EV offered a cost-effective rental solution which will not only reduce the running cost of Wellness Forever by close 80 per cent but also make the company one of the early medical chains to go green for their delivery operations. To help make the switch, BLive connected Wellness Forever with their ecosystem partner Epick to help with the deployment. During the deployment 18 E-bikes (cycles) will be handed over to 9 branch managers in Karnataka spread over Bangalore and Belgaum. Going forward, Wellness Forever aims 100 percent replacement if ICE vehicles with EV.
The switch to E-bike with low - cost maintenance & per km running cost combined with efficient last mile delivery will benefit customers order from their trusted pharmacy from the comfort of their homes. Even with conservative estimates of 10 per order per day, this will impact the lives of thousands of consumers while also contributing to the Government of India’s mission of reducing carbon footprint in the country. BLive plans to deploy a total of 250+ EV’s for Wellness Forever nationally, to create a larger impact on the environment and encourage people to shift to green mobility.
Sharing his thoughts on this strategic partnership with Wellness Forever Samarth Kholkar, CEO & Co-founder, BLive said “At BLive we are on a constant lookout to partner with businesses to help accelerate their switch to EV. We are happy and excited to work with Wellness Forever because their need was last mile delivery. BLive’s mission is to encourage all businesses to switch their deliveries to EVs and Wellness Forever plays an important role in achieving this. Our solution will not only help them reduce their carbon footprint but will also add to the overall cost reduction and improve delivery operations efficiency.”
Haarshal Thakker, Head - Omnichannel & Hyperlocal Operations, Wellness Forever said “Being one of the fastest growing pharmacy and lifestyle retail chains in the country, a big focus for us is driving efficiency, quick deliveries, and great experiences for our customers across our stores and omnichannel ordering platforms. Our partnership with BLive helps us drive these objectives and while being responsible by reducing our carbon footprint, making this a win for everyone including our customers.”