Wingreens to expand their SKUs across various FMCG categories

FMCG brand Wingreens Farms has disclosed their plan t add on their SKUs across various other categories like sweet dairy and nut-based spreads, granola bars, healthy cookies, chocolate slates, ready-to-cook gravies etc. present across ambient and cold chain product categories, Wingreens currently have 62 SKUs in dips, sauces, mayo and chips. The brand has disrupted GT and MT spaces through innovative packaging, sampling and other shopper marketing initiatives.

In an exclusive chat with Retail4growth, Arjun and Anju Srivastava, Founders, Wingreens Farms, explained, “We have been involved in farming and we were progressing exponentially. We were the first player to launch potted herbs in 2008. We started making basil pesto and retailing from Spencers outlet at MG Road, Gurgaon in 2011. Basil Pesto, which is widely used as pasta sauce, became popular as a dip because we were making people taste it with chips! In 2014, we launched successfully in Mumbai and after getting funded by Sequoia in 2015, we expanded rapidly to become a national brand with presence in over 30 cities now. After gaining confidence via our disruptive packaging, smart visibility and competitive pricing, we will soon embark onto various other product range an d will continue to surprise our consumers.”