Yepme goes global through Amazon's Global Selling Program
By Nabamita Chatterjee | Vjmedia Works | March 03, 2017
The Indian online fashion brand will cater to major markets in Europe and US under the program
Yepme recently announced its global expansion strategy, by collaborating with Amazon – the leading global online marketplace – for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. As part of the program, Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. Additionally, the merchandise will also be available in the US market through the program by March 2017.
Yepme is a fast fashion Indian brand with a range for Men and Women footwear and apparels, including casual, formal, active and party wear. Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. Through this program, brand Yepme will transcend geographical boundaries and take its offerings overseas to international customers.
“The Amazon Global Selling Program and this partnership can be game changing as Amazon provides global platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space" said Vivek Gaur, CEO, Yepme.
“We are very excited to have an Indian fashion brand getting on board with us through our Global Selling Program and to take their ‘Make in India’ offering global via Amazon. There is great demand for Indian products, not only from the millions of Indians living abroad but also global consumers across ethnicities who benefit from a vast and unique selection at reasonable prices from Indian brands and sellers. We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe.” said Gopal Pillai, Director & GM, Seller Services, Amazon India.