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Zara reopens its new concept store at Select Citywalk

By Retail4Growth Team | September 02, 2020

The 25000 sq. ft. store offers a fully integrated experience with Zara’s website to help customers locate apparels in a hassle-free manner. The RFID technology helps in tracking the location and movement of products.

The iconic international fashion brand, Zara has reopened its newly modified concept store at Select CITYWALK, New Delhi. The store offers a fully integrated experience with Zara’s website to help customers locate apparels in a hassle-free manner.

The 25000 sq. ft. large store is sleek, stylish and superior. The plain white walls and ceiling assists in enhancing the look of the apparels. The warm-toned lighting condition shrouds the store, creating a soothing aura and developing a premium feel. The concept store has a touch of green that represents the brand’s sustainability standards and adds to a more calming experience. The store is also equipped with RFID technology that helps in tracking the location and movement of products. The two-storeyed store spread across the ground floor and the basement level ensures the safety of visitors through the implementation of post-covid measures.

ALSO READ: Zara to close 1200 stores worldwide

The global fashion brand aspires to improve customer experience and facilitate them to choose products that suit their sight. The brand implants confidence in consumer sentiments with a sophisticated shopping experience. The recent innovation assures safety, convenience, sustainability and an assortment of high-street fashion.

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