Breaking Stereotype: Van Heusen's new window presents denim in a renewed avatar

By Mohit Manghani | Feb 24, 2021

The brand's new window breaks away from the stereotype and draws the spotlight on the arc which is the new logo for denim labs. Executed across nearly 350 stores, the stunning window reflects engineered denim and elevates the fashion game a notch higher, thanks to the Hyper blue color which is used seamlessly across all products, VM and overall campaign. The design has been carried to perfection under VM head Akash Ashesh and the entire VM team.