POP Display: Cadbury brings back love and joy in stores

By Mohit Manghani | Mar 03, 2021

Many things have changed in retail since the coronavirus outbreak, including consumer behavior. But well placed and creative Point of purchase (POP) displays continue to remain popular for driving impulse purchases and, making sure shoppers notice products while maintaining safety measures.
For example, this Cadbury Dairy Milk Silk POP, spotted at Star Bazaar, Andheri, reflects brand's, How far will you go for love' campaign which kick-started with Valentine's Day earlier this year and still creates an attraction for lovebirds and makes customers curious enough to come and have a look around.