Just Signs brings UK based'StackaWraps' to India
Vjmedia Works | May 10, 2017
Just Signs India, a Bangalore based signage and graphics company collaborated with UK firm'Stackawraps' to bring this interesting and unique option for in-store branding activities in India.
Just signs in collaboration with Stackawraps introduces the new 3D photo real solution into Indian branding for the first time. Stackawraps is a UK based research and design company which has invented the idea of using a revolutionary software to create exact replicas of images. They use cardboard cut-outs to create shapes and then cover it with a fabric which replicates the product for which it is supposed to be used.
The process involved in creating these portable light weight structures is as follows:
- As enquiry is received, high resolution photos of the actual products are used by the designers in UK to design production files for both the internal framework and the external fabric printing / assembly. Designing usually takes around 1-2 days and a fixed amount is set which can be reversed based on the final volume
- Bangalore is the production hub– The internal framework is made from MDF (medium density fibreboard) or metal depending on whether the product is going to be displayed indoors or outdoors. The external design is sublimation printed on a fabric and then stitched according to the production file to create the outer cover. Production usually takes 4-5 days depending on the product post approval of the designs
- Logistics – All products are shipped from Bangalore to any part of India, in flat packs with complete installation details and can be assembled within minutes without the need of any tools
The photo realistic printing which is followed in the process is highly versatile and durable. There are multiple benefits of using this shopper marketing method. These expertly made precision parts are slot together and a photo realistic replica of the product is achieved on a giant scale.