Tuesday, August 03, 2021

Aawrun – linear but impactful

By Satarupa Chakraborty | April 15, 2019

Designed by Kolkata-based design agency Look Design Hub, soft furnishing retailer Aawrun’s flagship store, spread across 1200 sq ft, is all about simple lines and effective visibility.

AawrunThe 1200 sq.ft flagship store of Kolkata-based soft furnishing brand Aawrun located at South City Mall uses simple patterns and lines with no laminates and veneers. The focus is essentially on impactful space planning. With about 9 stores across India, the store designed by Look Design Hub is meant to carve a new retail design identity for the brand, which reflects every display differently and allows for strategic customer movement within the store.

AawrunCeiling is the most interesting part of this store, which has been kept covered unlike in other retail spaces . The idea here is to provide easy access to service and maintenance post execution. OSB (oriented strand board) and birch ply have been used to curate most of the displays for the material’s premium outlook. Since products needed special definitions, several zones have been created depending upon categories. Also, shunning the regular ideology of product categories through catalogues, Aawrun decided to display more merchandise.

Departments across the store are inter-connected and the product placement is such that it allows for easy visibility from any corner of the store.

Design : look Design Hub

Light : Light Square

Flooring : Kajaria

Carpentry : Surender Sharma

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