Arrow expands presence with new store opening in Kolhapur

Arrow, the leading professional menswear brand under Arvind Fashions Limited, has announced the opening of its exclusive brand outlet in Kolhapur. This new store marks a significant expansion in Arrow's retail footprint in western India, promising to bring what it calls “a new level of style and sophistication to the city's fashion-conscious clientele.” It also reflects the growing importance of tier 2-3 markets in the retail scheme of things. 

Strategically located, the new Arrow store spans 1227 square feet, and aims to offer an immersive shopping experience designed to inspire and engage customers. According to the company, this expansion reflects Arrow's fresh creative direction, emphasising enhanced brand storytelling and interactive customer engagement.

The Kolhapur store features Arrow's latest collection, "The Sun, Style & T-Shirts: Dive into the Summer," which showcases a curated selection of finely crafted menswear. 

Anand Aiyer, CEO of Arrow, expressed his enthusiasm for the new opening, stating, "We are thrilled to unveil our latest store in Kolhapur. This new location provides the perfect platform for Arrow to showcase its finest menswear collection, catering to the diverse sartorial preferences of the modern man. With our legacy of over a century and a half, we remain committed to dressing individuals in sophistication and comfort."