Big Bazaar leverages experiential marketing with gifting van
By Retail4Growth Bureau | October 26, 2018
Big Bazaar makes the best of experiential marketing in gifting season by bringing the store experience closer to the customer through mobile gifting vans travelling to each and every corner in Delhi.
Big Bazaar, the hypermarket from Future Group, enhances the use of experiential marketing for the gifting season. Taking the festive celebrations a step closer to its customers, Big Bazaar has deployed a special gifting van that is travelling to each and every corner in Delhi.
The van is specially designed with features that will make shopping convenient and at the same time, give customers the Big Bazaar experience at their destination. The gifting van will feature variety of products that are perfect gifting options for everyone. The van is equipped with a host of other features like digital brochures, tab activities to engage with the customers, sampling of the latest products and much more.
Speaking about the approach, Sadashiv Nayak, CEO, Big Bazaar says, “Over the years Big Bazaar has played an active role in the festivities that India celebrates. With changing lifestyles customers are falling short of time, which impacts their festive celebrations. At Big Bazaar, it is our endeavor to get closer to the customer so that they can shop at ease without missing the store experience.”
Adding an element of surprise, customers need to spot the gifting van and upload a picture with a caption to win exciting vouchers. The gifting van will also conduct many interactive games to engage with the customers while they move from one destination to the other.
The retailer is using the exercise to reposition itself as a change agent rather than a player who provides the deepest discounts