Calvin Klein unveils new global flagship store in SoHo, New York City

Calvin Klein, part of PVH Corp, recently opened the new Calvin Klein global flagship in New York City. The store re-establishes the brand in one of the world’s premier fashion capitals and follows flagship openings in Paris and Tokyo.

Located at 530 Broadway in the heart of SoHo, the 3,000+ sq ft selling space reaffirms Calvin Klein’s commitment to creating premium lifestyle destinations that marry the brand’s distinctive minimalism with authentic local energy. The store’s design was inspired by New York City’s signature loft apartments, creating a modern, warm environment that evokes the creative legacy of downtown New York and provides an ideal backdrop for the essential denim, underwear and apparel synonymous with the brand – while reinforcing Calvin Klein’s deep roots in the city.

David Savman, Global Brand President, Calvin Klein said, “We are proud to return to one of the world’s most fashionable cities – and the birthplace of our iconic brand – with an elevated retail expression. This new global flagship, located just steps from our landmark Houston Street billboard, is a tribute to Calvin Klein’s New York heritage. It represents both the evolution of our retail experience and a tangible expression of the world of Calvin Klein. Calvin Klein embodies a distinctive, global way of living that meets culture, and this store is the latest step on our journey of taking our brand to the next level.”

“New York is central to the DNA of the Calvin Klein brand,” said Stefan Larsson, CEO, PVH Corp. “This homecoming is a key milestone as we build Calvin Klein into one of the most desirable lifestyle brands in the world. Step by step, we’re deepening brand relevance, driving consumer engagement and strengthening brand positioning across North America and globally.”

The store showcases Calvin Klein’s lifestyle offering through curated spaces framed against the latest marketing campaigns. Denim and underwear anchor the experience, complemented by men’s and women’s apparel and accessories to round out the world of Calvin Klein.

The store’s exterior façade is painted in the brand’s signature charcoal tone, immediately introducing consumers and passersby to the world of Calvin Klein. The store’s large, bright windows are designed with a custom seasonal concept created in collaboration with design studio Perron Studios, inspired by the store’s design motif: a spiral staircase, 3D-sculpted sofas and chairs and moving crates repurposed as product displays recall the idea of moving into a historic SoHo loft.

Inside, a palette of Calvin Klein’s signature creams, warm neutrals and natural textures creates a serene backdrop. The store’s open space merges authentic industrial character with a refined sensibility through open wood joist ceilings, cast columns and poured concrete floors that reflect the raw character of the neighborhood’s iconic lofts. Oversized reclaimed wood frames thoughtfully evoke SoHo’s large industrial windows, while fixtures in brushed stainless steel and cream plaster balance tactile craftsmanship with modern simplicity. Floor-to-ceiling curved digital screens bring the brand’s high-impact campaigns to life, reinforcing Calvin Klein’s connection to culture.

Photo Credit: Bridgit Beyer