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Darry Ring’s new Beijing store is an ode to love and romance

By Smita Sinha | May 03, 2019

Designed by Hong Kong-based ST Design, the new store is a celebration of the magic of endless love and romance and the design elements are meant to reflect that.

Darry RingHong Kong-based fine jewellery brand Darry Ring has opened a new store in Beijing’s Wangfujing shopping street. The new store is characterised by elegant round shapes and lights creating a pattern, an emblem of infinity and endless love.

Darry RingSpread across 250 sqm, the new store is designed by ST Design. The jewellery store is designed to ‘reflect the beauty and auspices of serendipity’. The highlight of the design is a round shaped motif that echoes the brand’s tagline ‘The One & Only’.

Darry Ring“Every rounded shape, material and lighting installation from our new project for Darry Ring was inspired by romance. A circle symbolises many inspirations. It is a symbol of two lives uniting as one. The bright rings of light, the concaved and the touches of gold make up Darry Ring’s new store,” the Hong Kong-based design firm said in a Instagram post.

Darry RingThe firm further added in the post, “The light that shines within any lover’s eye is unique. With that in mind, we tried to reproduce that same magic in our new project for Darry Ring’s new store in Beijing.”

Check out the detailed report on the store design in the June 2019 issue of VM&RD magazine.

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