Thursday, March 28, 2024

Advertisement

Gant : Le Mans Window

By Chanda Kumar | May 25, 2017

Gant announces its association with sports car event Le Mans through windows with suspended helmets - the key accessory for the event. The window campaign is executed in 24 stores across the country.'Le Mans' is the launch story for Spring Summer season. It is the world's most renowned Sports Car Race which takes place annually by the town of Le Mans France. GANT is entering in three years of partnership with Le Mans.


The window promotes GANT Le Mans capsule collection, which will be released to consumers globally during May 2017.


Helmets are the key accessories of the event. Hence a gamut of helmets are suspended with minimal use of mannequins.


Shapes Communications was involved in fabricated all window elements, while Positive Images was roped in for fabrication of print media for North

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement