HotStuffs roll out unique retail initiative in traditional retail outlets

HotStuffs, which offers a range of drink ware products & related accessories, announced the launch of its retail initiative 'HotMuggs Point'. Having successfully test marketed their products in the Mumbai markets at modern retail and online stores, HotMuggs would now roll this format into the traditional retail outlets across various cities in the country. The company also shared that it plans to roll out about 50 HotMuggs Point by 2015.

HotStuffs have consolidated their products range under `HotMuggs Point' - a retail initiative that enables consumers to choose from a slew of innovative designs and a wide selection of drink ware products like mugs, travel mugs, flasks, bottles, and related accessories available under the flagship HotMuggs brand. Rajat Jain, CEO - Hotstuffs Company, said, "We are committed and serious in establishing a brand, and offer not just products, but concepts that are comparable to global quality.”

The company in the past had introduced products in concentrated geographies, to ensure wide availability across malls, lifestyle stores, book stores, music stores and other specialised stores. HotMuggs is taking this to a bigger level by introducing HotMuggs Point at conventional retail stores that will target a wider audience range in compliance with the recently evolved positioning'there's Hot Muggs for everyone…Where's yours?'  

According to the company press release, HotStuffs Co., is keen to cover the entire gamut of retail distribution be it online, mobile or conventional retail in enabling the concept to reach out to a larger audience, and has planned elaborate branding activities at the traditional outlets that would help in spreading the awareness of their drink ware range in general. 

HotStuffs works with a team of designers who hail from NID, where the emphasis is on working on lifestyle accessories that focus on the concepts of attitude and personality. This has enabled the company to also be the official licensed merchandiser for many global brands, like: Disney, Yash Raj Films, Balki's CheeniKum, and several IPL team Chennai Super Kings, Kings XI Punjab.