John Players says it clean and simple
By Retail4Growth Bureau | September 01, 2022
Festive windows are back, and this by John Players, a first by the brand, resonates with the auspicious Ganesh Chaturthi festival.
John Players, part of the Reliance Brands Out portfolio, has launched their first festive window which marks an auspicious start, focused as it is on the theme of Ganesh Chaturthi. The display has a minimalist but celebratory look and feel, resonating with the occasion.
As Unni Augustine, Head Visual Merchandiser, Reliance Brands Out points out, the window display is inspired by a clean and simple yet festive look. The lit doorways as the prime prop, and the golden pillar on the sides complete the look and feel, with the 3D festive greeting contributing to the festive mood .
Designed by the in-house VM team of Reliance Brands Out, the brand partnered with different production agencies for execution of the windows, with the one at Amanora Mall, Pune, executed by Nikita Arts.
VM Head – Unni Augustine
Creative Design – Aarti Shegaonkar
Merchandise Styling – Mushtak Shaikh, Nicy Francis