Lenovo - Ultra sleek visibility
By Daya Kingston |
February 04, 2013
Lenovo recently kicked off their revolutionary U series Ultrabook in India with a lot of style. The display for the same in retail outlets matched the product in terms of the look and feel.
Leroc, a Bangalore based creative agency, handled the creative part of these Lenovo displays. The agency created a'U series Demo Zone' with adequate lighting in the given space that helped the brand stand out. Light materials were used to match the product's premium feel. These were then clubbed with different point of sales materials to make it complete.
Acrylic laptop trays, acrylic flyer dispenser to top it with flyers, wobblers and tent cards have ensured maximum space utilisation and energy efficient LED lighting incorporated to the Demo Zone further highlights the brand.
When asked about the challenges faced during the whole branding, a Leroc spokesperson shares, "The first challenges was to bring consistency across different outlets at the same time. The second was standardizing the quality and uniformity. And the third was customization in terms of the table size, height and area available for branding.â€
As an answer to the challenges Leroc adopted a knock-down system of manufacturing where everything was customized, branded, assembled and packed specifically for each store.The response to this well-structured branding strategy seems to have been positive. And as for the store owners, the whole Demo Zone offers a refreshing change from the clichÃ©d visibility elements such as posters, danglers, buntings, vinyls etc and thus seems to be a good value addition to the store.