Dior’s new pods go retro futuristic

These pods, which are modular spaces that interact with their environment, mimic the retro-futurism of the Pre-Fall 2019 ready-to-wear collection, exhibited alongside the accessories.

French luxury goods company Dior is opening a series of minimalist pop-up stores that serve to highlight the futuristic nature of collection in North America and China.

These pop-up stores, described as ‘pods’, are created as modular spaces that interact with their environment. According to a media report, the interior design of the pods mimics the retro-futurism of the Pre-Fall 2019 ready-to-wear collection, which is exhibited alongside accessories.

A 5-meter replica of Japanese contemporary artist Hajime Sorayama’s signature feminine robot sculptures are displayed next to the futuristic pods carrying the pre-fall collection.

According to Christian Dior Couture’s LinkedIn post, the retro-futuristic space décor is inspired by Monsieur Dior’s love of flower and passion for Japan. The collection comes to life in a sci-fi atmosphere in which a giant robot has been invited based on the sculpture. A capsule collection created in collaboration with Hajime Sorayama is also presented in this pop-up which wraps on June 30th.

The first pop-up store was opened in Washington DC. From May 14 Dior will move to the Jewel Court in Costa Mesa’s South Coast Plaza. A smaller pop-up is also currently running in Toronto’s Yorkdale Shopping centre and will stay until May 31.