Last updated : October 27, 2018 10:33 am
Developed and installed by Virtu AR, the device can function as store directory, signage screen and run the campaign/brand content, while also acting as a virtual trial room.
Installing the device, Abhinav Gupta, BD Manager – Virtu AR, shared with Retail4Growth, “Vivid is an augmented reality-based new-gen device for the purpose of brand engagement. This single screen acts as a store directory, signage screen and runs the brand advertisements/ campaigns etc. While engaging with the walk-in shoppers as well as the onlookers, the device is also equipped to act a virtual try-on device. Vivid is a great device to engage the customer directly with your brand and leave a lasting mark on the user.