Kraus Jeans installs AR device at their GIP Noida store

Denim and casual brand Kraus Jeans has recently updated their in-store technological interface by installing Augmented Reality-based device, Vivid, at their store at Great India Place Mall, Noida. This is assumed to be the brand’s trial-and-test for the first time with some AR gear, which will be taken to other stores. Developed and installed by Delhi-based tech agency Virtu AR, the device is view-able from outside the store itself.

Installing the device, Abhinav Gupta, BD Manager – Virtu AR, shared with Retail4Growth, “Vivid is an augmented reality-based new-gen device for the purpose of brand engagement.  This single screen acts as a store directory, signage screen and runs the brand advertisements/ campaigns etc. While engaging with the walk-in shoppers as well as the onlookers, the device is also equipped to act a virtual try-on device. Vivid is a great device to engage the customer directly with your brand and leave a lasting mark on the user.