Last updated : April 16, 2018 5:57 pm
Best Lighting; Project : Intersekt Showroom by Marmo; Merit : Design Matrix
It also required the lighting team to understand what exactly promotes sales in the world of ceramic-ware – texture, lustre, colour, degree of specularity and, in the case of 3D pieces, form. From the night time presentation of the building’s facades inwards, the lighting seeks to create high contrast drama, but not solely for its own sake. By largely isolating the merchandise from its surrounds, attention is commanded by its visual attributes and eases the imagination about how that tile, that bathtub or that area of ceramic floor could look in the customer’s home environment.
The overall objective is to create a form of retail theatre which remains memorable, invites return and provides accurate information about the visual characteristics of the merchandise.