Local brand Twin Birds redefines identity with vibrant store presence
By Retail4Growth Team | November 29, 2024
STUDIOJ conceptualized and executed the new retail identity for Twin Birds, which is on an expansion mode, setting up its presence across malls & high streets.
A soft, light-washed pink glow embraces shoppers at the newly revamped stores of Twin Birds, a Tamil Nadu-based brand that is rapidly scaling its retail footprint across India. With aspirations to align the retail spaces with mall and high-street standards, the brand partnered with STUDIOJ, an experiential design agency, to create a fresh identity. The result? A visually striking store design that has not only caught the attention of its customerbut is also enjoying positive feedback.
The parent company of Twin Birds carries a strong manufacturing lineage supported by sound knowledge of retail supply. It has launched Twin Birds driven by a strong need to cater to the women’s fashion segment, offering a wide range of merchandise including Leggings, Denims, Jeggings, Shapers, Lounge wear, Inner wear, Night wear, Performance wear and Sweat line, besides Western Dresses.
The latest 600 sq. ft. store manages to meet the objectives, with a design centered around a bright and vibrant palette that catches attention.
Designed for Impact
Jenny Andrews, Founder and Director of STUDIOJ, shared, speaking about the project, “For compact high-street stores, a standout façade, vibrant colors, and impactful lighting are essential. We chose pink for its boldness and energy, complementing it with Mozio tiles and strategic light fixtures for added contrast and to bring the ceiling as an element that will stand out remarkably well in the current retail landscape.”
The Retail Transformation
Further sharing her observations on the focus of regional retailers on enhancing their retail identity and presence, Jenny explains, “Regional brands like Twin Birds are now investing significantly in their retail presence. With an investment of a controlled capex, the brand is committed to continue to build its store experience mindfully keeping the requisites of quality, comfort, and style.”
Indeed, with its unique design language and focus on customer experience, Twin Birds continues to focus on settingnew benchmarks in the retail sector. As a senior spokesperson for Twin Birds noted, “Our new stores are designed to offer immersive and engaging shopping experiences. This reflects our values and enhances customer loyalty.”
Last month, Twin Birds celebrated its 100th exclusive store milestone.It plans further expansion through both offline and online channels.
