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Mondeleze India's eye catching displays

By Fairy Dharawat | April 02, 2013

A look in to three units depicting Mondelez India at its best with their distinct design and strong communication at in-store retail.

Mondelez India goes out of their way to ensure that their retail communication impacts the retail space with a strong visual impression. Three quite distinctive units were seen from Cadbury Silk, Oreo and Bournville sharing the same retail space, where fellow shoppers were welcomed by a pleasing visual presence. Below are details of the three units which caught our fancy.

Cadbury Silk: Re-launching the Silk effect

Cadbury is known to communicate in a grand scale.  With the re-launch of Cadbury Silk along with a new tag line of'Smoother, Softer, Silkier', the Cadbury unit sashayed the retail space in style. Cadbury Silk unit provides an indulging treat in form of their new in store communication. The striking unit also has a high functional value as it can easily stock all the variant of about 25-30 units at one time. Colored in the symbolic purple color,the unit made up of MDF,plastic and sun board,had life size illustration of Cadbury bar with a big hole in the middle representing the silkiness of the bar. On the right hand side the unit has the stocking space while the right hand side was used for the graphics and illustration. The same design was used for the opposite direction.Found in Spencer Mumbai, the unit could be accessed by both directions with four shelves on each side. 


Oreo: Slam Dunk

Oreo came up with a huge blue colored unit ideated, designed by the Oreo team and fabricated by Sab Creations to enthrall shoppers. Made up of MDF, Digital print,rotating motor, the shelves were made to accommodate all 4 SKUs of 2 variants in huge quantity. Due to its size, the challenge was transporting to all retail spaces.The bottom branding communicated of twist slam dunk while the top branding had a life replica of the Oreo packet. A total of 40 units were deployed pan-India in Spencers & Reliance chains.











Bourneville: Pink Temptation

Cadbury's new variant in a new flavor of cranberry came up with an exciting unit communicating the same through a pink colored display. The striking unit which was hard to miss had illustration of chocolate and cranberry on the left side while the four shelves on the right hand side were dedicated for the stockings. The unit was hot with shoppers as they flocked around to find a new chocolate making an entry in the retail store. With ample stocking capacity, the unit could stock around 35-40 unit at one time. The unit was found in Spencer Mumbai.
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