Tasty Treat brings World Cup spirit in stores
By Retail4Growth Team | July 09, 2019
The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer led association with INOX cinemas.
As the men in blue are all in action at the World Cup, Tasty Treat, the munching brand by Future Consumer Limited has indulged in celebration to keep up the momentum and engage cricket lovers with numerous fun-filled campaigns. The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer led association with INOX cinemas.
Living up to the cricket mania; throughout the World Cup season, Tasty Treat executed cricket kiosks at Big Bazaar stores through which fans could play the game and take home lots of gift hampers. Extending their reach to the game lovers, Tasty Treat has also created ‘Power Play’ an online game that can be played on your mobile phones or desktops. Through ‘Power Play’ the highest scorer gets a chance to win a full year’s supply of Tasty Treat products.
Speaking about the campaign Sadashiv Nayak, CEO - Food Business, Future Group says, “As the entire country is geared up the World Cup Finals, Tasty Treat is set to be a part of this celebration and provide an ideal experience to all the fans. Tasty Treat provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”
The biscuit major revives the spirit of its ‘Britannia Khao World Cup Jao’ campaign that debuted in 1999 to build brand buzz ahead of the 2019 World Cup Cricket tournament.