The New Jeans Story with a green twist!
By Susmita Das |
January 29, 2014
To mark the beginning of a new generation of Eco friendly Denims, Oxy Jeans, Peter England, unveiled a window concept around the theme of a natural forest theme. Designed by Brand Retail Company Liganova this window display installation flashes innovative combinations of materials, props, graphics and lighting to create a dramatic setting.
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The concept was created around the concept of Virgin Nature rendered in a forest setting and features a molded tree, back-lit lenticular print, fiber rope painted in UV paint and miniature human figures. Further accentuating the theme is the tagline, 'The Beginning of New Jeans Story'.
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These miniature human figures installed in the display are crafted out of denim pressed foam board.
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To further draw attention to and focus on the fashion products in the store, leg forms donning the jeans are displayed on the window.
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Special spot lighting and UV lights have b