True blue, cool action windows
By Retail4Growth Bureau | September 20, 2021
Van Heusen’s new Aero Denims window campaign launched across 350 stores is all about highlighting the brand’s new light weight and super stretch denims.
Van Heusen’s new campaign Aero Denims packs a punch, conveying everything that the product line stands for. The window campaign promote its ultra light , super stretch denims, which is in continuation of its last denim window themed around engineered denims.
The window campaign has been rolled out pan India across 350 stores, featuring these in-air, action mannequins. The swirl at the back depicts the air in motion, while the blue neon play brings alive the denim lab and futuristic vibe.
The window campaign has been extended to the marketing campaign titled, ‘Move in the New Blue’.