VM as a dynamic cover story…

Brand Lee, now part of ace turtle, has always followed a well thought out strategy for its VM, whether in terms of integrating technology or crafting evocative props. 

The new Lee X Suneet Varma collection, which gives a stylish twist to denim, by blending the brand’s iconic craftsmanship with the creative genius of India’s leading couturier, Suneet Varma, as Pawan Nagarwal, VP of VM & Brand Experience at ace turtle, shared in a LinkedIn post, is aptly supported by a vibrant VM display.  

VM for the new collection features a digital fashion magazine prop, a concept by ace turtle’s Joy Arora, which deftly lends the right amount of glamour and class to the display. The dynamic visuals, while engaging the shoppers and bringing alive the new collection, also seamlessly blend with the display. 

Mannequin styling by Sneha Nayek makes a cool statement, reiterating all that the collection stands for. Indeed, VM when done right can truly be one of the best sale staff!