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VM&RD Retail Design Awards 2016: Apollo OP Pharmacy By Figments

By VJ Media Works Team | September 10, 2016

Store of the Year - Project: Apollo OP Pharmacy; Winner: Figments

To ‘de-pharmacise’ the typical Hospital Pharmacy scenario, Apollo OP Pharmacy is designed in a way where navigation is intuitive, signages are bold and zoning is more defined. it was imperative that the design must be easy to locate, visually transparent and encourage intuitive navigation. Furthermore design must become an enabler where the interactions must go beyond servicing prescriptions, to a more meaningful exchange around life, health and holistic well-being.

Giant letters on the facade ensure that the existence of the P-H-A-R-M-A-C-Y is registered from afar. Design highlights such as simple non-intimidating interior, easy check-out systems, shining lights, industrial production techniques at a craft level, floating fabric ceiling, iconography and personalised in-store communication. Each navigation oriented communication touch point is coupled by icons. This creates an ease in identifying the function without reading the details. A drug informationassist-counter is located near the waiting.Conversations around dosage and frequency of administering the medicine happen here.

Civil Contractor:Tangent
Signage:Yousuf
HVAC:Breeze Air Solutions
Fitments:Satistaction, Indore

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