VM&RD Retail Design Awards 2018 : Foursight
By VJ Media Works Team | April 12, 2018
Leisure Fashion & Sport – Accessories Specialty Store; Project : Foursight; Merit : Design Radiance Pvt Ltd
Right from the offbeat display aisles to the rugged and worn-out finish of the fixtures to quirky graphics on the walls to stimulating lighting - it’s all about customer experience the moment one enters the 700 sq ft Foursight store in Noida. Quite unusual for a vision brand to experiment with such an out-of-box design concept
The space has been designed in Industrial look which principally embroils un-plastered bricks, rust stained metal structures, worn-out floors and concrete. The store has a 300sqft of Mezzanine portion. The ground level is product display area and the upper level is the eye testing area. Custom made materials are used as fixtures along with raw wood, asbestos sheets, steel, concrete, plaster, terracotta tiles etc. Offbeat graphitti and unusual display system to accommodate more than 800 SKUs complete the space. The store is an indulgent chromatic experience designed in the invigorating industrial design.
Flooring : Unistone and Somany
Lighting : Jainson Lights
Electrical Switchgear : Simon
Wall Paint : Asian Paints
Air conditioners : Daikin
