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VM&RD Retail Design Awards 2018 : Jaquar Experience Center

By VJ Media Works Team | April 13, 2018

Service Retail ; Project : Jaquar Experience Center; Winner : Foley Designs Pvt Ltd

The first Experience Center in India by bathfittings brand Jaquar, spread across 9000 sq ft, revolves around the ideology – art of sculpting water. he whole idea of giving water an expression drove the concept of Rasas in the experience centre. Rasas define the quality of emotions in the dance form and it seemed a perfect platform to express the Jaquar group through the versatility in expressions of water. Since Jaquar is all about sculpting 'water' to create various experiences and emotions, what could be a better reference than our very own documentation of emotions and expressions from Natyashatra - 'Rasa Concept'. The experience goes beyond a brand perspective and defines an immersive emotive signature of the group. What worked was that it had a powerful foundation with strong Indian roots.

The experiences are diverse, ranging from interactive floors, dramatic reveal of the founders bust, inspiring imagery of the scale of the group, products and processes, the insular brand experiences of Essco, Jaquar, and Artize, the architect's engagement space towards the end of the journey - each defines a fragment of a beautiful revelation of the Jaquar group.

Headquarter Architects : GNA

Project Management Partner : Holtmann

Project Implementation Partner :  Kingsmen

Rich Media Partner : Dontbelieveinstyle | Hongkong

Technology Partner : Modernstage | Delhi

Special Mention : TLV Solutions + Blue Mango Films

 

 

 

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